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The Art and Science in Brand Positioning with Kathy Guzmán Galloway

with Host Katya Allison | Let's Talk Marketing Podcast



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Summary:

In my recent interview with Katya Allison of Let’s Talk Marketing, we dive deep into the world of brand positioning in the CPG industry. In our conversation, I reflect on my career journey—from my beginnings at PepsiCo to running my own consultancy, The Clarity Wizard. I discuss the critical role of brand positioning as a strategic foundation for businesses and clarify how it differs from branding. I introduce my framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity, and highlight the importance of understanding consumers through research. I also offer practical, cost-effective methods for both startups and established brands to connect with their audiences. Tune in to hear more about these insights and how they can enhance your brand strategy.



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About LET'S TALK MARKETING PODCAST:

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.



Creators & Guests

  • Katya Allison - Host

  • Kathy Guzmán Galloway - Guest


Free Resource : Brand Fundamentals


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