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Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

with Kunle Campbell - Host | 2x eCommerce Podcast



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In this episode of the 2X eCommerce Podcast, I had the pleasure of speaking with Kunle Campbell. I discuss my proprietary Brand Fundamentals Framework, which I developed to help brands streamline their messaging and connect more effectively with their target audience. I shared how this framework aids in clarifying a brand’s purpose, mission, positioning, values, and identity, ultimately creating a compelling and motivating presence. Throughout our conversation, I highlighted the importance of understanding consumer behavior and utilizing both qualitative and quantitative research to eliminate bias and refine brand strategy. Kunle and I also discuss practical strategies for young and growing brands, particularly the necessity of ongoing research and adapting to market shifts. Tune in to hear more about challenges of maintaining brand integrity while implementing performance marketing tactics.


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About 2x eCommerce:

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.


Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.


2X your eCommerce growth with insights from Kunle and handpicked experts.


Creators & Guests

  • Kunle Campbell - Host

  • Kathy Guzmán Galloway - Guest


Free Resource : Learning Plan




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