Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard
with Lori Jones | StrategyCast Podcast
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Summary:
In this episode of StrategyCast, Host Lori Jones and I dive into the art of merging brand strategy with digital marketing tactics for outstanding results. Discover how to harness AI to gain deep consumer insights and why Q4 is crucial for tuning into your audience’s needs. We’ll explore strategies for market differentiation, effective consumer communication, and leveraging data to enhance your brand’s impact. Tune in to gain valuable tips on brand positioning, understanding consumer behavior, and the role of immersive experiences in shaping successful marketing strategies.
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About STRATEGY CAST PODCAST:
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Creators & Guests
Lori Jones - Host
Kathy Guzmán Galloway - Guest
Free Resource: Learning Plan
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