Our priority is to get your brand the right support, at the right budget, in the right time. Don't hesitate to reach out - we can find a solution together.
Structure & process are tangible resources that help remove the clutter from our minds to see a path forward. The Clarity Wizard exists to create clarity that empowers us to move forward.
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There are many ways to work with us. What's important is that we get started.
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From hourly advising to fully customized projects, we work with you one on one to get the clarity you need.
What do you need?
Get smarter and more nuanced about your consumers & their experiences?
Better articulation of your brand promise, benefits, and differentiation?
Bringing your entire organization along, so everyone is singing the same song?
Services
Areas of Expertise
►Brand Strategy - Development of Brand Fundamentals (purpose, mission, positioning, values and identity) to clarify the WHY, WHAT and HOW.
►Innovation Strategy - Identify incremental, profit-driving opportunities thru consumer and data insights, develop product or platform concepts and ready for launch
►Insights Research - Right-sized and innovative research solutions that get to the center of consumer needs and drivers
(don't see your category? we probably have worked on that too!)
►Food: salty snacks, baked snacks, applesauce, cottage cheese, pouch snacks, yogurt
►Beverage: juice, juice drinks, alcohol cocktail mixers, non-alcoholic beverages, adult beverages, carbonated soft drinks, sparkling water, energy, functional, ready-to-drink coffee, ready-to-drink tea, conventional milk, flavored milk, plant-based milk, yogurt smoothies
►Supplements: VMS, gummies, gut health, prebiotic, probiotic, fiber
►Household: cleaning, disinfecting, laundry, green, eco
►Beauty: natural, multicultural haircare
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