3 min read
Why moms NEED to believe brands - and you need to be human
A note from the "Mom" me: Listen up, Brands Across America. Moms are drowning. Really, we are. The "mental load" is real -- very, very...
4 min read
Stop making these dumb data presentation mistakes
This list goes out to every data syndicator, every business analyst, every trend master, and every ABM in the land! If you present data...
5 min read
Why the shelf is more important than advertising
Brand marketers spend SO much time talking about advertising. Digital media, social media, broadcast, cable, cinema, radio, print, direct...
